The move towards service-centric delivery

3rd of February 2015 Article by Peter Ankerstjerne
The move towards service-centric delivery

Peter Ankerstjerne, head of group marketing at global facilities services provider ISS, contributes his first blog to the ECJ website. He writes the transition towards service-centric delivery requires that FM providers focus on three elements: intangibility, customer integration and the heterogeneity of services.

Companies like Amazon spend very little time on traditional marketing and branding. Instead, they focus on dev..

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