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BIV seeks to reach new generations
11th of October 2023 Article by Katja Scholz
Contract cleaning association BIV in Germany is launching social media campaigns, says Katja Scholz.
New media, modern communications – the Federal Association of Contract Cleaners (BIV) knows how to reach the new generation: with podcasts, promotional videos, Tik Tok etc. The association is using modern media to inform its target groups such as (potential) employees and customers about current issues and developments..
Walking to campaign against litter
26th of September 2023 Article by Christian Bouzols
Christian Bouzols in France tells us about a dustman who’s raising litter awareness in a unique way.
Ludovic Franceschet, a dustman already known for his posts on Tik Tok, has started out on a new adventure. Having walked around Paris in August last year to clean the streets, he’s set himself a new challenge consisting in walking to Marseilles and picking up all the litter he finds along the way. The kick-off for this..
Have you had enough of training?
15th of September 2023 Article by John Griep
John Griep at VSR in the Netherlands on a survey suggesting cleaning staff are not keen to learn more.
Thirty-nine per cent of cleaning staff say they are not particularly willing to learn new things. This was revealed in a survey conducted by the Dutch Cleaning Industry Labour Relations Board in 2021.
At VSR, we find this hard to believe. We feel there is more to these numbers than meets the eye.
Time to exchange vi..
The right wiper in the right place
1st of September 2023 Article by Catherine Grinstead
Catherine Grinstead, brand & customer marketing manager - industrial UK & Eire for Kimberly-Clark Professional looks at how the wiping products can improve efficiency in industrial environments.
The right product for the right task at the right time in the right place - it's a no brainer! To truly enable efficiency in the industrial environment, manufacturers should visualise and optimise the entire manufacturing process,..
Labour shortages hit hard
10th of August 2023 Article by Christian Bouzols
The trend known as the ‘great resignation’ is hitting the cleaning sector, says Christian Bouzols in France.
For some months now, there has been much talk of a ‘great resignation’ of workers and, more recently, of a growing tendency for workers to just leave their job one day and not come back. These two phenomena – mass resignation and post relinquishment – are hitting the cleaning sector part..
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