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The value of ‘Made Green in Italy’
22nd of July 2025 Article by Anna Garbagna
Anna Garbagna reports from Italy on how the ‘Made Green in Italy’ scheme can offer real advantages.
The issue of environmental protection is increasingly on the tables of entrepreneurs and more and more precise demands are coming from the European Commission in terms of performance and transparency.
Wanting to shed some light on the new regulations and related timelines, the Ministry of the Environment and Energy Security with the Scuola Superiore Sant’Anna of Pisa organised a refresher session to factually explain how the ‘Made Green in Italy’ scheme can represent a real competitive advantage, highlighting the value of products that show high performance relating to
the environment.
With Afidamp’s contribution, European regulations were analysed and the path each company must take to comply with the new regulations was simulated. Afterwards, guidelines were offered to
give an insight into proper green communication.
New approach needed
Speaking on the subject were Fabio Iraldo, full professor at the Scuola Sant’Anna di Pisa, Scientific Support Made Green in Italy Scheme; Matteo Malorgio, representative of the Ministry of the Environment and Energy Security - AT Sogesid; Francesco Testa, full professor at the Scuola Sant’Anna di Pisa, Scientific Support Made Green in Italy Scheme; and Nicola Fabbri, consultant at ERGO.
As it was pointed out, in recent years regulations issued by the European Parliament have substantially changed the regulatory landscape. Hence the need to have a new approach that requires companies to integrate lifecycle management and analysis tools into all their processes, not limiting themselves to just production departments but extending to the entire business organisation.
Among the most important regulations are certainly the Ecodesign Regulation, intended to promote sustainability in product design, and the Corporate Sustainability Reporting Directive (CSRD), which requires companies to provide clear and transparent reporting of their environmental, social and governance (ESG) performance.
Not only products, therefore, but also strategic areas (procurement, logistics, corporate communication and financial management) will gradually have to adapt to the new legislative framework through an integrated and synergistic system so that all functions adhere to a compliance and sustainability protocol.
The immediate implementation of certification lines, even if not yet statutory, will also provide a significant competitive advantage: the company will be confirmed as being rule-conscious, in line with the principles of sustainability and therefore of greater value.
In a few years, in fact, sustainable products and machines will become the norm: hence the importance of understanding in which direction to go and how to act to avoid economic waste.
The ‘Made Green in Italy’ scheme, promoted by the Ministry of the Environment, a voluntary certification based on the Product Environmental Footprint (PEF) methodology to measure the sustainable and environmental impact of Italian products, fits right into this path. Even more interesting because it embraces the excellence of ‘Made in Italy’.
Transparency and corporate reputation will benefit, and certified companies will be able to access new markets as a result of their commitment to sustainability. As incentives for companies are also being considered, Made Green in Italy will also be a strategic resource for companies. Combining ‘Made in Italy’ excellence with environmental sustainability will therefore not only be a duty, but an opportunity for companies to consolidate their weight and value in international markets.
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