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Fragrance and positive connections
13th of April 2017 Article by Paul Wonnacott
Paul Wonnacott is managing director and president of Vectair Systems, specialist in washroom hygiene and aircare systems. The company does business around the globe and Wonnacott has gained considerable experience in many of the world's most important markets. He writes his latest blog for ECJ about the vital role of fragrance in all areas of business.
I read an interesting story recently, written by person..
The future is with us
6th of April 2017 Article by Lynn Webster
ECJ's UK correspondent Lynn Webster examines the issues around ‘connected cleaning’, and emphasises how the cleaning sector must act now.
Hardly a day goes by without a new piece of technology being launched or old favourites updated. Each promises the user an enhanced experience, in relation to dealings with a service or product provider, or an aspect of individual lifestyle. The early adopter is now the person..
My three rules of social media
27th of March 2017 Article by Laura Napper
The ECJ site has a new blogger - Laura Napper, managing director of Twilight Cleaning and Facilities Management. She will be writing about social media and how to use it. In this first blog, Laura looks at some basic rules.
Social media is such a broad topic - indeed, it's seen as a big black hole to some companies. If you were toying with the idea of social media, where would you go with this next? Here are some questions that y..
Frugal Innovation - the quietly growing trend
13th of March 2017 Article by Markus Asch
Markus Asch, vice chairman of the management board at cleaning solutions manufacturer Kärcher and president of EUnited Cleaning, writes his latest blog for ECJ. He takes a look at a trend that has been going relatively unnoticed in the cleaning sector.
Whereas digitisation, the Internet of Things and Connected Cleaning have been the subject of a great deal of discussion, there is another trend that ..
‘Who’ comes first in marketing
17th of January 2017 Article by Paul Wonnacott
Paul Wonnacott is managing director and president of Vectair Systems, specialist in washroom hygiene and aircare systems. The company does business around the globe and Wonnacott has gained considerable experience in many of the world's most important markets. He writes his latest blog for ECJ, on the subject of marketing.
Marketing a product well is as important as producing a good product in the first place. ..
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