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Attracting the next generation of cleaning industry professionals
12th of March 2025 Article by Paul AshtonThe UK cleaning and hygiene sector, employing over 1.6 million individuals, is integral to our economy. However, attracting and retaining young talent has become increasingly challenging. With an ageing workforce and evolving career expectations, our industry must modernise to stay competitive - says Paul Ashton, CEO of Birkin Group and chairman of the Cleaning & Support Services Association (CSSA).
Generation Z - those born ..