Diversey unveils new branding

1st of December 2017
Diversey unveils new branding

Hygiene and cleaning solutions company Diversey has launched a new brand identity, vision and values, following its recent separation from Sealed Air to become a standalone business. It was acquired by ?private investment firm Bain Capital Private Equity in September.

The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: “The leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,” said Dr Ilham Kadri, president and ceo.

Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This “customer-centric” ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line.

Rafael Echevarria, vice-president of corporate communications added: “Diversey is a pioneer of the future and creators of connection. We believe cleaning and hygiene are life essentials. Our ambition is to continue our long legacy with a renewed energy and focus."





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