ECJ EUROPEAN Cleaning Journal

Amazon has launched its first ever B2B private label brand - AmazonCommercial - an umbrella group of office staples including paper towels, tissues and toilet rolls.

Amazon has increasingly turned to own-label brands in recent years, with B2B sales expected to reach $6.6 trillion by 2020 (surpassing B2C sales of $3.2 trillion).

Amazon's enthusiasm to develop its own-brand products has sparked heavy criticism from other businesses, who fear being squeezed out as it prioritises the promotion of its goods.