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Peter Ankerstjerne, head of group marketing at global facilities services provider ISS, contributes his first blog to the ECJ website. He writes the transition towards service-centric delivery requires that FM providers focus on three elements: intangibility, customer integration and the heterogeneity of services.
Companies like Amazon spend very little time on traditional marketing and branding. Instead, they focus on dev..
Markus Asch, deputy chairman of the management board at cleaning equipment manufacturer Kärcher and president of EUnited Cleaning, writes his latest blog for the ECJ website. He looks back at business in 2014, and speculates about the opportunities for the industry in 2015.
In contrast to many optimistic forecasts for 2014 - including my own - the past year turned out to be much more challenging than ex..
Mike Sullivan, managing director of hand hygiene products supplier GOJO Industries - Europe writes his latest hand hygiene blog for the ECJ website.
The simple handshake is something that we see or experience all the time. From graduation ceremonies, to job interviews, to the end of tennis matches at Wimbledon - the clasping of hands as a greeting, to offer congratulations, thanks, or seal a deal, ..
Paul Wonnacott is managing director and president of Vectair Systems, specialist in washroom hygiene and aircare systems. The company does business around the globe and Wonnacott has gained considerable experience in many of the world's most important markets. In his latest blog for ECJ, he offers his views on trading in the USA.
Whether we like it or not, we all now operate in a global marketplace. I'm not one for shop..
Dr Ilham Kadri, president of the Sealed Air Diversey Care business, writes her latest blog for ECJ. She analyses the rapid pace of change in the world, and how megatrends will impact on the industry.
One of the things I have always done in my career, on a yearly basis, is refreshing my views on the industry in which I work, analysing the trends that affect it.