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Twitter and building an audience
31st of May 2017 Article by Laura Napper
Laura Napper, managing director of Twilight Cleaning and Facilities Management, continues her series of exclusive blogs about social media for the ECJ website. Here she offers tips on making the most of using Twitter.
The audience in our industry is immense, it's enormous, but companies are still afraid - it seems almost customary to be quietly watching everyone else. Needless to say - that's not for me.
Some companie..
What are the cleaning industry's greatest challenges this year?
25th of May 2017 Article by Michelle Cachucho
Michelle Cachucho, director at Best Minds Marketing, has compiled a guide entitled The 7 Biggest Challenges The Cleaning Industry Is Facing In 2017. In her first ECJ blog she outlines what those challenges are.
Too many cleaning companies are trapped in traditional business models, using out-dated, simplistic business systems that are losing them money and ultimately threatening their longevity and the legacies these (often famil..
Client engagement is positive - are YOU doing enough?
11th of May 2017 Article by Laura Napper
Laura Napper, managing director of Twilight Cleaning and Facilities Management, continues her series of exclusive blogs about social media for the ECJ website. She focuses here on the importance of positive engagement.
Engagement is all about being sociable. How social is your social media? Are you a serial moaner or retweeter or sharer that doesn't actually engage but expects the social interactions back? This could help you s..
Platforms for social media
21st of April 2017 Article by Laura Napper
Laura Napper, managing director of Twilight Cleaning and Facilities Management, continues her series of exclusive blogs about social media for the ECJ website. Here she offers advice on the different platforms that can be used.
There are a number of platforms companies can use for social media purposes - in this blog, I'll take a look at the top six and how can they be used. They will be explored in more detail in later blogs.
Fragrance and positive connections
13th of April 2017 Article by Paul Wonnacott
Paul Wonnacott is managing director and president of Vectair Systems, specialist in washroom hygiene and aircare systems. The company does business around the globe and Wonnacott has gained considerable experience in many of the world's most important markets. He writes his latest blog for ECJ about the vital role of fragrance in all areas of business.
I read an interesting story recently, written by person..
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