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Branded merchandise and social media
5th of October 2018 Article by Laura Napper
Laura Napper, managing director of Twilight Cleaning and Facilities Management and regular ECJ blogger talks about how branded merchandise and social media can work hand in hand.
In business today, offline and online marketing need to synchronise effortlessly. What your business is saying about itself on the Internet has to be matched with what it's branded as in magazines, leaflets, etc. In this blog, I'll take a look at how bra..
Talking about the weather...
26th of September 2018 Article by Lynn Webster
UK reporter Lynn Webster looks back on a long hot summer, and its impact on the workplace.
The weather, and the British obsession with talking about it, has been puzzling outsiders for decades however we have seen some extremes this summer. And there has been much debate about the impact of the ‘heatwave’ on the workplace.
Definition of a heatwave by meteorologi..
Keeping up appearances
12th of September 2018 Article by Lotte Printz
ECJ’s Lotte Printz takes a look at workwear in Denmark where unusually high temperatures over the summer ignited a heated debate on dress codes.
Sandals and shorts signal “lack of authority”. Or at least that’s what leading public transport companies in Denmark think and the reason why their drivers are not allowed to wear them for work. Not even when temperatures are around 30 degrees Celsius as they&rsqu..
Social media for local marketing
30th of August 2018 Article by Laura Napper
Laura Napper, managing director of Twilight Cleaning and Facilities Management and regular ECJ blogger looks at how social media can be a valuable tool in local marketing.
In the old days, before social media, local marketing was straightforward. You could advertise in the local newspaper, on local radio, sponsor the local football team etc. Getting your brand recognised in your local vicinity was, in most cases, easy. Nowadays, ..
Democratising training for cleaning operatives
10th of August 2018 Article by Joanne Gilliard
In her latest blog for ECJ, Jangro chief executive officer Joanne Gilliard looks at how technology is making it possible to offer cost effective training to a large audience.
Training should not be vexing - it's that simple. It should not be a burden that sees cleaning operatives struggle to find the time and money to undertake training courses. While many cleaning operatives still think the traditional training model of days in..
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