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‘Who’ comes first in marketing
17th of January 2017 Article by Paul Wonnacott
Paul Wonnacott is managing director and president of Vectair Systems, specialist in washroom hygiene and aircare systems. The company does business around the globe and Wonnacott has gained considerable experience in many of the world's most important markets. He writes his latest blog for ECJ, on the subject of marketing.
Marketing a product well is as important as producing a good product in the first place. ..
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