ECJ EUROPEAN Cleaning Journal

In the UK, cleaning services provider Cleanology has launched its sixth annual fundraising event in support of The Hygiene Bank, as the company continues its campaign to tackle hygiene poverty.

The fundraising event, which will take place on November 11 at The Bloomsbury Hotel in London, has become a key fixture in the company's calendar. Over the past five years it has attracted almost 200 guests annually and raised more than £151,000 for the charity.

Last year, Cleanology was awarded Gold Partnership status by The Hygiene Bank in recognition of its ongoing support for the organisation's work.

Launching this year's event, Dominic Ponniah, chairman and co-founder of Cleanology, said demand for support continued to rise. "Sadly the demand for support is going up not down as the cost-of-living crisis worsens," he said. "I am so proud that we are building a coalition of businesses willing to support our efforts to tackle hygiene poverty, and together, we can make a much-needed difference to help those in need."

The Hygiene Bank is a UK charity that provides essential hygiene products to people experiencing poverty or crisis through a nationwide network of community projects. It campaigns to end hygiene poverty – the inability to afford everyday personal and household hygiene products.

Ruth Brock, CEO of The Hygiene Bank, said the partnership with Cleanology had continued to strengthen. "Cleanology has offered outstanding support so far to help us reach more people struggling with the stigma and lost opportunities hygiene poverty brings," she said. "Together we can reach many more people and take the critical next step on our journey to ending hygiene poverty for good."

She added that the charity would use the event to present new research into hygiene poverty and discuss further opportunities to work with industry partners.

Earlier this year, research commissioned by The Hygiene Bank found that almost one-third of Londoners aged between 16 and 55 could not afford basic hygiene products. The charity reported that many people had been forced to choose between purchasing food and essential hygiene items, while some had missed work or job interviews because they lacked access to these products.

This year's fundraising event will include a panel discussion on hygiene poverty, alongside networking opportunities, a live auction and raffle, with proceeds supporting The Hygiene Bank's work.

Click here for information on how to buy a ticket.