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Ecover launches Ocean Bottle13th of October 2014
Ecover, which specialises in ecological cleaning solutions, has launched its first ever bottle made from waste plastic fished out of the ocean. The Ecover Ocean Bottle, which holds Ecover’s washing-up liquid, is made entirely from recycled plastic, with 10 per cent of it coming from the sea.
The bottle represents an exciting joint initiative between Ecover and some leading innovators in the marine conservation and packaging worlds. Using existing fishing boats equipped with clever new technology, Waste Free Oceans’ ‘catch of the day’ project enables European fishermen to earn money by collecting between two and eight tonnes of waste plastic per catch for cleaning and recycling.
As part of a trial project, this waste was sent to Closed Loop Recycling’s plant where it was processed and turned into plastic, which was used by Logoplaste to make the new bottles.
The development of this bottle follows Ecover’s 2013 pledge that it would use new types of recycled plastic in its packaging