ECJ EUROPEAN Cleaning Journal

Amplify Goods is a new social enterprise in the UK founded by two women with a vision to balance carbon, plastic, social impact and function while providing the everyday consumables private and public sector buyers source for their washrooms and other facilities.

Pasha Michaelsen and Camilla Marcus-Dew have aligned their business to UN Sustainable Development Goals 3, 12 and 13. Marcus-Dew explained: “Our commitments include: enabling circular supply chains; collecting and recycling two times more plastic from the oceans than we use; removing carbon from the environment equivalent to the footprint for our team and the products; planting trees for each order; and supporting the mental health and wellbeing of quiet changemakers involved in reaching Net Zero through our amplifications.”

The business is launching a range of essentials that includes soap, cleaning products and other supplies. The first product will be a cost effective, unfragranced and eco-friendly hand wash available in sturdy five-litre stackable containers and 200-litre drums, both circular-enabled, with more products on the way soon.

www.amplifygoods.org