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SCA promotes sustainability code9th of March 2012
Washroom systems specialist SCA, best known for its Tork brand, says its 'A sustainable choice is in your hands' campaign emphasises how a supplier’s sustainability code can have a knock-on effect on all other companies in the supply chain.
"By choosing sustainable partners to work with, companies can reinforce their own responsible image which will help to improve their brand positioning," said SCA UK and Ireland marketing manager Jacqui Dilley.
The campaign aims to simplify sustainability and break the topic down into bite-sized pieces. The message uses the first letters of the words 'your hands' to highlight SCA’s CO2 targets; commitment to nature; human rights policies etc.
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