Kimberly-Clark pledges to reduce forest fibre footprint

31st of October 2012

Kimberly-Clark Professional is to take part in a programme designed to reduce its ‘Forest Fibre Footprint’ significantly, which includes a corporate wide goal of transferring at least 50 per cent of the wood fibre it sources from natural forests to alternative fibre sources by 2025.

The initiative was launched recently by parent company Kimberly-Clark Corporation to coincide with the Rio+20 United Nations Conference on Sustainable Development, which took place in Rio de Janeiro, Brazil.

In 2011 Kimberly-Clark used nearly 750 thousand metric tons of primary wood fibre sourced from natural forests. With this new commitment it pledges to cut the amount sourced from natural forests in half by 2025, an amount equivalent to the fibre used to manufacture more than three-and-a-half billion rolls of toilet paper. The company's initiative includes exploration of alternative sources of fibre for its products.

Read the latest special ECJ report on sustainable cleaning


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