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SCA launches sustainability drive9th of September 2011
A campaign to demonstrate the importance of sustainability in today's workplace and how it can benefit everyone has been launched by Tork manufacturer SCA.
'A sustainable choice is in your hands' will emphasise how a supplier's sustainability code can have a knock-on effect on all other companies in the supply chain.
"By choosing sustainable partners to work with, companies can reinforce their own responsible image which will help to improve their brand positioning," said SCA UK and Ireland marketing manager Jacqui Dilley.
SCA is globally recognised as a sustainability leader - in April the company was named one of the World's Most Ethical Companies by the Ethisphere Institute in New York for a fourth consecutive year.
SCA also has a rolling programme of gaining EU Ecolabelling on Tork products. So far more than 80 products have been accredited with the label.
"SCA and the Tork brand are committed to developing product solutions that improve the quality of life while minimising our impact on the environment and maximising our social and economic contribution to the community," added Dilley.
"Our commitment is not just to reducing the environmental impact within our own business - but also to enable our customers and end-users to act responsibly by providing appropriate hygiene solutions that enable people to use natural resources wisely.
The 'A sustainable choice is in your hands campaign includes posters, mugs and a booklet that will be available to all distributors. This will contain key facts on sustainability that distributor reps can use as talking points when going in to see a customer.
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