ECJ EUROPEAN Cleaning Journal

We all know celebrities often enjoy the very finest things in life. That's why attendees at this year's Oscars ceremony in Hollywood last week received the Rolls Royce of toilet tissue in their gift bags - a two month's supply of Joseph's Toiletries products. 

This tissue is no ordinary two-ply, retailing at $275 (€253). The Swiss company sells single-sheet tissues which were created by dermatologists "for optimal health and hygiene," according to its website. This "new generation of toilet paper" is eco-friendly and fully flushable. It's made with 100 per cent tender virgin new-growth cellulose fibers and has a quilted surface with alleged "profound softness".

The kit comes with sets of two different types of bottled treatments meant to be used together: Joseph's Gentle Cleansing "restores the skin’s microbiological balance, neutralising bad bacteria and odours," while the Gentle Care moisturizer leaves a "velvety feel".

Not only that, Oscars gift bag recipients were also provided with the option to have Joseph's exclusive tissue dispenser mounted to their bathroom walls. The Joséphier, which retails for $550 (€506), appropriately stores the individual tissues and the bottled treatment in one trophy-like device. The hand-wrapped leather wall mount comes in five different styles, to perfectly match the elegance of the owner's bathroom. Naturally, the item can be monogrammed on request. 

In total, each Academy Awards gift bag retailed for $200,000 (€184,000).