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Nilfisk-Advance buys into Brazil15th of October 2010
Cleaning machine manufacturer Nilfisk-Advance, which has its headquarters in Denmark, is expanding its activities into emerging markets with the acquisition of Brazilian equipment producer Plataforma.
Based in Sao Paulo, Plataforma produces, sells and services machinery - it now becomes part of Nilfisk-Advance Brazil. Jørgen Jensen, president and ceo of Nilfisk-Advance, commented on the acquisition: "We see Brazil as one of the key emerging economies within the coming years. Brazil has a growing demand for professional cleaning equipment, and this is an important opportunity for Nilfisk-Advance to establish a strong presence.
“We have invested over US$5 million in Brazil since 2009, and we will invest further to expand our presence in this market.”
Within the last four years Nilfisk-Advance has established sales companies in Brazil, India, United Arab Emirates, Argentina, Chile, South Africa and Macao, and has expanded further into China and Mexico.