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JohnsonDiversey name change official15th of April 2010
Following the announcement at the end of last year of a change in name and corporate identity, JohnsonDiversey has now officially changed its name to Diversey. Along with the new branding, the global cleaning solutions provider is adopting a new tagline - "For a cleaner, healthier future".
President and ceo Ed Lonergan explained: “Simplifying our name to Diversey and adopting a meaningful, unified global brand image derives from our commitment to provide our customers and their employees with superior and sustainable cleaning, sanitising and hygiene solutions. Our new brand strengthens our ability to communicate the benefits of our high quality products
The corporation’s new name and brand are captured in a new logo that includes the Diversey name and a stylised water lily. This and the tagline will be introduced in a phased approach over the next two years.
For European customers the first opportunity to see the new corporate identity will be at ISSA/INTERCLEAN which takes place in Amsterdam from April 26-29.