ISSA names new director of EMEA services

1st of May 2015
ISSA names new director of EMEA services

Cleaning industry trade association ISSA - which has its headquarters in the US - has continued its investment in its European membership with the appointment of Dianna Steinbach as director of EMEA Services. Dianna will be relocating to Europe from the US with her family this summer to fill the position currently held by Keith Baker as of September 1.

Keith Baker will continue to represent ISSA as director of industry outreach EMEA. In this role he will be responsible for membership growth as well as member support and trade show services within Europe, the Middle East and Africa.

Dianna Steinbach has served previously as the director of marketing based at ISSA headquarters in Chicago - she joined the organisation in 2002. Prior to that she was editor of the US-based Contracting Profits and Housekeeping Solutions magazines.

She commented on her new role: "It is an honour to follow Keith and assume responsibility for ISSA's EMEA operations. I am committed to continuing and building on his many successes, as we expand operations and add new products and services throughout the region."

Keith Baker added: "I am very proud of what has been achieved in the region in terms of the growth in membership, the connections we have made, the partnerships we have brokered, the success of the Amsterdam, Warsaw and Istanbul shows, and the key role that ISSA has played in transforming the perception of the cleaning industry.

"I have had the pleasure to work with Dianna over many years and to see first-hand the results of her talent and dedication to this industry. I am excited that she is coming to Europe."



Our Partners

  • ISSA Interclean
  • EFCI
  • EU-nited