ISSA/INTERCLEAN launches Istanbul exhibition for 2014

22nd of November 2013
ISSA/INTERCLEAN launches Istanbul exhibition for 2014

The organisers of the ISSA/INTERCLEAN series of professional cleaning exhibitions have launched a new event - ISSA/INTERCLEAN Istanbul. The show will take place from September 25-27 2014 at the WOW Convention Centre in Istanbul, Turkey.

The inaugural show is being launched thanks to a collaboration between ISSA, Amsterdam RAI, Turkish cleaning and services association TESHIAD and local event organiser NTSR.

ISSA/INTERCLEAN Istanbul is expected to attract around 150 exhibitors and 3,500 visitors from across the region. Alongside the exhibition will be a conference programme.

"We are extremely excited to be working together with Amsterdam RAI, TESHIAD and NTSR to stage a show that will make a real contribution to further driving innovation and advancing the professionalism of the industry in the region," said Keith Baker, ISSA director of EMEA services.

"We are also pleased to be able to help open up one of today's most vibrant and fast growing markets to the global cleaning world."

ISSA/INTERCLEAN shows manager Rob den Hertog added: "Turkey has been on RAI/ISSA's radar since 2009. In the interim we have been quietly and carefully seeking the right partners and venue to take our vision for the show, one that the industry in the region so richly deserves, from concept to reality."

He continued: "For many centuries Istanbul has been the connection between Europe and Asia, a transcontinental city straddling the Bosphorus; the very point where the two continents meld together.

"Istanbul's strategic position along the historic Silk Road has also cemented its position as the premier location for business and trade in the region. Istanbul itself has contributed significantly to Turkey's ranking as one of the world's fastest-growing economies rising by a still-healthy 2.2 per cent in 2012 after meteoric climbs of 8.5 per cent in 2011 and nine per cent in 2010.

"Surveys conducted at recent ISSA/INTERCLEAN shows have proven too that there is a real and until now unanswered appetite for the show among exhibiting manufacturers who see Turkey as their top potential growth market and who are looking for expansion in Eurasia generally.

"We are therefore delighted to finally be able to start with the organisation. All the elements for a successful show are present: an emerging economy, the support of the local industry association, a reputable local partner and a world-class venue in a very international and interesting city."


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