ISSA and Afidamp FAB create exhibition and event partnership

8th of May 2018

Cleaning industry association ISSA and Italian trade body Afidamp FAB have formed a partnership designed to enable both to implement their international expansion strategy.

Under the joint project ISSA and Afidamp will co-own the existing Pulire family of events, both exhibitions and educational events. They have also announced their intention to develop new options across the worldwide cleaning industry.

"ISSA's goal is to increasingly help our members where they need it, globally, with an expanded set of go-to-market options," said ISSA executive director John Barrett.

"Afidamp FAB's existing network of Pulire exhibitions and executive forum events on multiple continents complement ISSA's growing initiatives and events in complementary countries."As part of the agreement, all ISSA members will receive a discount to exhibit at the Pulire Verona exhibition in May 2019 and all Afidamp FAB members will become members of ISSA.

The partnership also plans to develop new projects, such as an expanded series of forum executive summits on multiple continents. The first of the expanded forum events will take place later this year, the Pulire America Forum, in Brazil from August 9-10, produced with local partner FACOP (Fundação de Asseio e Conservação do Estado do Paraná).

Also under development is a new industry education and certification offering specifically for the Italian market.

"Over the last 15 years Afidamp has created an international platform, Pulire, aimed to satisfy the cleaning industry's interest in many developing countries," said Afidamp executive director Toni d'Andrea. "Our goal is to open a dialogue among these countries to coordinate actions, qualify contacts, share experiences, and strengthen the importance of cleaning as an absolute social value. Afidamp and ISSA working together will further this mission by setting more ambitious, new global projects."

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www.afidamp.it

 

 

 

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