Industrial wipes market sees five per cent growth

13th of August 2015
Industrial wipes market sees five per cent growth

Hospitals, schools and universities are spearheading a rise in sales of disinfectant and sanitiser wipes in the US.

The market grew by five per cent in 2014 according to a report by market research firm Kline. The highest growth in US hand sanitiser sales took place in schools and universities with primary schools being particularly heavy users. However, the healthcare sector remained the leading segment.

Fitness facilities experienced the highest growth in usage of sanitising wipes. There was also a significant increase in the use of general-purpose wipes in industrial environments for cleaning away substances such as grease and oil.

The report revealed that the recently-modified EPA wiper rule was helping to expand wiper sales. Reusable laundered cloths and solvent-contaminated disposable wipes are now subject to the same regulations as sanitising wipes, and this is expected to lead to increased sales according to Kline.

But customers show little brand loyalty. Fewer than a third of survey respondents said brand name was an important purchase factor, while more than half said they would simply choose an alternate brand of wipes if their distributor stopped carrying their brand.

"End users utilise cleaning wipes for multiple reasons but disinfecting and sanitising surfaces are key functions," said Laura Mahecha from Kline. "Concern with maintaining clean facilities and keeping germs and bacteria at bay is high across all segments. Convenience, saving time and safety of workers are other important purchase factors when buying wipes.

"However, end-users also voice some concerns about the cost of wipes compared to traditional cleaning products."

www.klinegroup.com

 

 

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