Hand hygiene awareness drives product sales in US

30th of March 2016
Hand hygiene awareness drives product sales in US

Growing awareness of hand hygiene has been driving the market for industrial and institutional (I&I) hand care products in the US. That's according to the latest survey from global market research and management consulting firm Kline - Industrial and Institutional Hand Care: U.S. Market Analysis and Opportunities.

Moreover, sales of professional use hand care products surpass other professional cleaning chemicals, such as floor care and hard surface cleaners, growing at 3.6 per cent in 2015 to nearly $1.5 billion at the end-user level.

Hospitals are the largest end-use segment of hand care products, as well as the fastest growing segment, driven by the need to prevent the spread of germs.

Foam hand soap is the fastest growing product type, while instant hand sanitisers also continue to gain market share and growth of over five per cent. Bar soaps are losing market share.

Sales of hand care products are projected to continue to increase at a compound annual growth rate of under four per cent until 2020, driven by foam hand soaps and instant hand sanitisers, as well as the I&I wipes segment.

For more information, www.klinegroup.com

 

 

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