ECJ EUROPEAN Cleaning Journal

Essity is urging people to get their hands dirty for Global Handwashing Day on October 15.

The manufacturer of professional hygiene brand Tork is turning the hand hygiene message on its head and emphasising the importance of dirtying the hands.

"Getting your hands dirty means you're committed," said Tork product manager Steve Palmer. "Whether you are a chef, an engineer, a mechanic or a gardener, dirty hands will demonstrate your passion and dedication to hard work.

"People who get their hands dirty are life's game-changers and innovators: they're the ones who take the risks and are not afraid to fail. Our hands are our greatest tools - so let's put them to work."

As part of its Global Handwashing Day initiative Essity will be providing a series of videos, infographics and thought leadership articles that celebrate those people who dirty their hands. The company will also underline the importance of thoroughly cleaning the hands afterwards and demonstrate the best way of doing so.

Essity will particularly highlight those areas of the hands that are frequently neglected when washing such as the thumbs, the backs and sides of the hands and the fingertips.

Global Handwashing Day brings together public and private sector expertise and experience to promote the importance of hand washing with soap.

For more information on Essity's Global Handwashing Day initiative click here