ECJ EUROPEAN Cleaning Journal

ONE HUNDRED restrooms, the Dutch company re-inventing the public washroom around Europe, has opened its first collab restroom concept with Fastned - a business that owns and operates fast-charging stations for electric cars. This first openings are the two motorway service areas at Gentbrugge North and South in Belgium.

The collab restroom concept is a new proposition developed by ONE HUNDRED restrooms for brands like Fastned that want to integrate the ONE HUNDRED high-end well-being experience into their own branded environments. The co-designed restrooms enhance the customer experience and reinforce the visual identity of Fastned at the same time.

"At Fastned, we build fast charging stations for people," says Luuk Valk, head of retail development & retail operations at Fastned. "Because people on the road need more than just a charged battery: they want good food, drinks, clean restrooms, and a place to relax. Our goal is to become the go-to stop for everyone traveling, whether you're driving an EV or not."

"That's why we partnered with ONE HUNDRED restrooms. Their innovative and hygienic facilities perfectly align with our ambition to set a new benchmark along the road. Together, we offer a complete experience where quality, comfort and hospitality come first."In collaboration with design studio Desarc, ONE HUNDRED created a tailor-made concept that blends its distinctive well-being design with Fastned's identity. Signature features include fresh blue/wood colours, custom Fastned lighting and coat hooks shaped like the Fastned logo.

The new concept includes innovative modules such as a mini vending with fresh-up items for travellers, a digital face scan developed with Belgian health tech company IntelliProve2 offering insights into stress levels and overall well-being, ONE HUNDRED's smart urinal that monitors hydration, as well as a shower, baby changing station and accessible toilet facilities.

On entering the restrooms through the turnstile, visitors receive a voucher worth €0.50 to use on their next food or beverage purchase in the Fastned shop.

"The collab concept represents a powerful blend of our shared missions: to enhance well-being and support a smooth, stress-free journey," says Mariëlle Romeijn, co-founder and chief brand officer of ONE HUNDRED restrooms. "With the new Fastned restrooms, we are proving that a restroom stop can be a moment of care, innovation and new energy."

Fastned has 24 more sites in Belgium under development, three of which are already under construction. The partnership will also extend into charging stations in the Netherlands.

onehundredrestrooms.com