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Ecover sells Ecover Professional to Greenspeed
7th of December 2015
Ecover has today announced the sale of its B2B cleaning solutions business - Ecover Professional - to Netherlands-based Greenspeed, a company specialising in the development of cleaning systems for the professional market. Ecover says it will now focus exclusively on the B2C market in order to drive long term growth.
Following this agreement, the activities of Ecover Professional will be officially transferred to Greenspeed on January 1 2016. Included in the deal are Ecover Professional's existing customer relationships and the product formula.
The product range and the look and feel of the packaging will remain the same, with the Ecover Professional logo replaced by the Greenspeed logo and the baseline ‘Engineered by Ecover'.
The Ecover Professional team will transfer over to Greenspeed. Johan Tops, currently Ecover International B2B manager, becomes the international sales and marketing manager at Greenspeed and will remain the contact person for the B2B distributors.
"We have built a successful B2B business but our long term growth opportunity lies in focusing exclusively on the B2C market, where our brands are generating strong traction with both consumers and customers" explains Tim Smith, EU general manager at Ecover.
"We believe transitioning our B2B business to Greenspeed, B2B experts with our shared commitment to sustainability, offers the best solution to our B2B customers who have used the Ecover Professional range for a number of years."
"We are very happy that we have reached this deal with Ecover," says Michel de Bruin, ceo at Greenspeed. "Both of our companies are driven by a similar philosophy, based on innovation and sustainability.
"Greenspeed will be able to accelerate its international growth ambitions and integrate a range of ecological products to offer a more complete sustainable cleaning concept towards its customers."
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