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Cleaning best practice guide predicts bright future for industry13th of April 2015
Cleaning is essential both at home and in the office - that is the message from new research commissioned by UK-based cleaning industry PR specialist Ceris Burns International (CBI PR).
Everybody who took part in the independent survey, carried out by Mindlab International, endorsed cleaning as an important industry sector, delivering invaluable services to society. Responses from the survey form the basis of a new best practice guide, The Future of Cleaning.
The guide uses consumer perceptions revealed through the independent survey to help cleaning professionals develop the products and services that will deliver the right results. Company branding, investment in machinery and equipment, practical research and development, and the importance of communication are all highlighted.
The key findings of the independent survey were:
• 78 per cent of participants said that machinery is more effective than a mop
• 66 per cent said effectiveness is the single most important aspect when designing cleaning equipment or services
• 51 per cent would prefer to see cleaners in branded uniforms
• 34 per cent never talked to a cleaner at work
• 72 per cent said that cleaning makes them feel satisfied
• 38 per cent said that cleaning makes them feel contented.
The study used a series of timed-response sorting tasks to measure associations with different cleaning images, as well as an explicit survey looking at people's perceptions of the cleaning industry. Two hundred people, located across England, Scotland, Ireland and Northern Ireland, took part in the survey, representing a wide range of ages and professions.