ECJ EUROPEAN Cleaning Journal

Finnish toilet tissue manufacturer Metsä Tissue has removed quotes from the Bible - including the words of Jesus - that it inadvertently placed on its rolls after protests from some Norwegian church leaders.

The company was trying to conveymessages about love but accidentally included lines from the Gospel of Matthew and First Corinthians on toilet paper sold in Norway, Denmark and Sweden.

The firm selected the quotes from Facebook submissions for its Lambi brand, including one from Jesus: "For where your treasure is, there your heart will be also."

It only realised its mistake when it received feedback.

"People like to read small, happy messages while sitting on the toilet," Christina von Trampe, a spokeswoman for Metsä Tissue told Reuters.

"The vast majority of the feedback has been positive. Our intention was to spread love and joy, not religious messages."

The company, whose toilet rolls in the Nordics regularly feature witty quotes, poetry or philosophical messages, said it would continue the product line but with more stringent vetting.