Home › magazine › latest news › 80 per cent of Britons would leave a hotel if it wasn't clean enough
80 per cent of Britons would leave a hotel if it wasn't clean enough
12th of July 2016
Research carried out in the UK recently suggests that 80 per cent of people would leave a hotel if it didn't meet their hygiene and cleanliness expectations.
The survey was carried out by facilities and building maintenance supplies company Direct365. Its head of digital Phil Turner commented: "There are many things that hotel guests look for when choosing a hotel. Whilst other factors such as price, location and amenities are no doubt important, our research has shown that hygiene and cleanliness are paramount.
"If four out of five people would actually abandon a booking due to an unclean room, it's essential that hotels prioritise cleanliness as much as they can."
The condition of a hotel is difficult to judge unless you've stayed there before, which is why online reviews have become so important. And in a second survey carried out by Direct365, 67 per cent of people now actively seek out and read hotel reviews online before booking a stay.
With the rise of websites such as TripAdvisor and the growing number of people using social media to raise concerns or voice complaints, hotel owners simply must ensure that they maintain the highest standards at all times the company emphasises.
"One bad review can spread like wildfire on social media. Even if you have dozens of good testimonials, it's the bad ones that stand out and leave a sense of doubt in potential customers' minds. You can't afford to let things slip at all," concluded Turner.
RSS