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Cleanliness rated as top concern in fitness sector11th of April 2013
A new white paper that demonstrates how cleaning can contribute to a significant increase in member satisfaction in the fitness industry has been published by UK support services provider Emprise.
The paper - entitled 'Improve member satisfaction by 10 per cent through creating a cleaner fitness environment' offers insights into the importance of a clean environment for consumers and provides three simple steps to help gym operators and other fitness organisations improve member satisfaction scores.
It also includes a case study showing how one fitness chain improved its member satisfaction simply by changing its cleaning strategy.
Matt Kuwertz, sales and marketing director of Emprise, said the paper was produced to demonstrate how cleaning can add value to an organisation as well as bring financial benefits.
The paper found that cleanliness was cited as one of the most common sources of complaints. In one study 88 per cent of people said they wouldn't use a gym or athletic facility if it had cleanliness issues. In another 44 per cent of people would be encouraged to use leisure centres if they had improved facilities.
Each of the three steps in the paper have been designed to show how organisations can develop a more strategic approach. Step one is to recognise that members care about cleanliness; step two involves upholding operators' brand image to retain members; and step three is to use a club's cleanliness as a means of adding value.