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Amsterdam prepares to welcome the cleaning industry
20th of March 2012 Article by Rob den HertogProject manager for ISSA/INTERCLEAN Rob den Hertog starts his blog for ECJ in these final weeks of preparation for this year's show in May.
It is my pleasure to update you in this ECJ blog on the developments of ISSA/INTERCLEAN Amsterdam held from may 8 - 11 in the Amsterdam RAI convention centre.
With still six weeks to go ISSA/INTERCLEAN Amsterdam is fully packed and free stand space is scarce. The global overview presented by all the exhibitors is more than complete and as we speak over 630 manufacturers are preparing to their latest products and services.
Briefly analyzing the pre-data we can conclude that this year's edition will grow in exhibition space from areas like Germany, Italy (20 per cent) and Asia (84 per cent). Also a good indication is that despite the extremely difficult economical situation, manufacturers representation from Spain grows substantially with 25 per cent.
We are equally happy about the expansion of the Washroom area. This designated area divided over Halls 10 and 11, has grown by 30 per cent, offering a complete overview of washroom products, solutions and services making it very easy for visitors to find their way in this specific segment.
This year we also started to gather several high pressure manufacturers in again a designated area in hall 5. Like in 2010 an impressive HP outside demo area is located close to this designated HP area, what more could you want?
The outside area is of high interest amongst HP manufacturers, and we expect that the visitors will find their way and appreciate this new segmentation within the show and even more HP manufacturers will be together in 2014.
Amsterdam RAI's project team supported by its global alliance partner ISSA has developed many new features to increase the knowledge exchange in the event. The ISSA Educational conference will address most of the major industry topics, the MiniSkills competition will have four brand new teams competing in how to clean best, and last but not least there are numerous demonstrations on the stands of the exhibitors inside and outside of the exhibition halls.
In a couple of weeks the Amsterdam Innovation Award jury will come over to Amsterdam, where the nine finalists will give a brief presentation to the jury. During this presentation the manufacturers will try to convince the jury that they should win the prestigious Amsterdam Innovation Award. The Winner will be announced during the special Award ceremony on May 8th, during this ceremony the keynote presentation will be done by Michael Braungart, pioneer of the Cradle to Cradle concept of design.
In my next blog I will tell you more about other interesting features of the event and what Amsterdam RAI's philosophy is on corporate social responsibility.
I am looking forward to seeing you in May!
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