Rubbermaid launches new sustainability journey

15th of August 2022
Rubbermaid launches new sustainability journey

Rubbermaid Commercial Products (RCP) has launched its brand sustainability vision with a roadmap outlining global, tangible pledges it is making as it aims to operate as sustainably as possible.

Scientists are increasingly focusing on what effect humans are having on extinction rates, the legacy of acid rain is manifest in acidic oceans and particles of plastic can now be found in human blood. People see these news stories every day and are pressuring businesses to do more says RCP.

Through its Love Sustainability Journey, the company is creating transparent conversation around sustainable practices and goals. The Love Sustainability Journey charts a plan for progress.

Mapping a path across five key areas - products, certification and innovation, packaging, operations, culture and education - the Sustainability Journey begins the important process of outlining how RCP and other businesses can make incremental gains.

Identifying quantifiable and clear targets is key, it says. In addition to aligning itself with parent company Newell Brands' Corporate Citizenship Goals, RCP is committing to developing and tracking goals specifically related to its product portfolio, and the associated operations, packaging and certification.

Newell Brands' packaging goals, for example, include a 2025 target for 100 per cent of direct-sourced paper-based packaging to come from certified, verified or recycled sources. This specific goal sits alongside six key sustainability actions for product design, which include system efficiency - supporting the reduction of resource waste throughout each phase of a product's lifecycle.

"Our Love Sustainability Journey is the first step to engaging our customers, regarding everything that Rubbermaid Commercial Products is doing globally to ensure we operate as sustainably as we can," explained Mike McDermott, ceo of the Commercial Group at Newell Brands.

Click here to download a copy.


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