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Interclean unveils new brand identity
27th of June 2024
Interclean Amsterdam, the largest professional cleaning exhibition in Europe, took place last month. If you were there, did you also notice the new brand identity making its debut?
"This new look and feel is just the start!" promised director Interclean Global Robert Stelling. "Since our inception in 1967 we've always been passionate about forward thinking and building strategic partnerships. Interclean is no longer 'just' a trade show, but an internationally respected hub and global platform for businesses, industry experts and thought leaders to engage in an immersive experience as they discover the future of professional cleaning and hygiene."
Stelling continued: "We wanted our brand to reflect this growth and our commitment to enabling the cleaning and hygiene industry to thrive. As we go forwards our brand strategy becomes the compass guiding our every move, ensuring that we not only maintain our leadership but also evolve with the times and the needs of our stakeholders."
The new brand style is designed to represent Interclean's core values: independence, authority and community, with the colours contributing a feeling of warmth and being together. The revamped logo, which is a blend of a circle and an octagon, symbolises its strength and reach, with a legacy of credibility and expertise. Over the coming year all Interclean activities will be rebranded with the same identity.
Meanwhile, the next event is Interclean China, which takes place from December 11-13 in Shanghai.
• ECJ is the official media partner of Interclean
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