ECJ EUROPEAN Cleaning Journal

Greenspeed took a visionary approach to its stand this year by inviting visitors to share their hopes and dreams for the cleaning industry.

And their ideas were interpreted on paper by artist Artist Martien van den Hoek.

The "Draw your Vision" section of the stand drew in crowds of visitors eager to see their ideas brought to life.

"We wanted to introduce something that would build interaction and inspiration," said marketing executive Eva Meertz "It has helped us to start conversations and discover trends while also harnessing new ideas."

All participants will be receiving an email showing their "idea pictures" as well as those of other visitors.

Greenspeed is also announcing an expansion to its range of sustainable cleaners at Interclean with the introduction of Fizzy Flo probiotic soap in tablet form. The company already offers Probio Tabs in washroom cleaner and general cleaner versions.

Water is added to the company's tablet cleaners at point of use which means they save on transport and shelf space. And they can help a company achieve CO2 reductions of up to 99 per cent, according to Meertz.