ECJ EUROPEAN Cleaning Journal

Bringing continental scents to the UK is Ennovamark, an agency that has just announced a new partnership with air care and hygiene company Piazza.

Ennovamark is headed by Matt Wonnacott, a well-known player in the air care sector. Ennovamark creates marketing solutions for clients across three continents and claims to take a tailored approach to creating brands for businesses.

Belgian-based Piazza currently markets products to the Benelux region and other parts of Europe.

"We are delighted to be joining forces with Piazza," said Ennovamark founder Matt Wonnacott. "They have an exclusive range of tried and tested products and will be expanding into the UK and the US. I believe Piazza is the future of air care."

Piazza's products come in various formats including clip, pump, diffuser, battery-free and non-aerosol solutions. They are marketed under the Edge brand which also incorporates urinal screens and dispensers for soap and toilet seat cleaners.

Among the highlights of the company's Interclean stand - number 12.803 - is the Double Air Freshener with Duoblend Fragrance Technology. This is a passive air care solution that incorporates two complementary scents to prevent fragrance fatigue.

"We are confident that Piazza's innovative solutions, along with our ideas for innovation, will connect with clients seeking new, reliable and effective ways to provide a clean and inviting environment in away-from-home spaces," said Wonnacott.

Piazza founder and CEO Bruno Ianna mirrors Wonnacott's delight about the tie-up between the two companies. "We are committed to delivering innovative air care and hygiene solutions to distributors in the UK and other targeted regions," he said.