ECJ EUROPEAN Cleaning Journal

Hand dryer manufacturer Savortex has partnered with Intel to launch the adDryer, a smart and revenue share producing model for the corporate washroom sector.

This IoT-enabled smart dryer has a digital screen that can deliver tailored, high-definition video messages to users, which can be used for internal marketing or as an additional revenue stream.

Savortex says it can create an audience value of the estate based on the users of the building, for example gender, age and occupation. The company’s media buyers can then use this information to set and agree a cost per view rate that will be paid to the building owner each time someone uses an adDryer and sees an advert, thus creating revenue.

Built on Intel technology, the adDryer also alerts cleaners to washroom needs based on actual footfall.

www.savortex.com