Visible cleaning 'key to consumer confidence'

16th of December 2020
Visible cleaning 'key to consumer confidence'

From being a service that was kept behind the scenes, cleaning in public spaces is now proving to be a key factor in regaining consumer confidence.

That's according to independent research commissioned by facilities services provider ABM UK, exploring the perception of built environments with regards to the visibility of cleaners now compared to life pre Covid-19. It suggests the mere sight of disinfection happening in public spaces can go a long way to creating the confidence people need to feel safe and return to the site.

Of the 1,0001 research participants, 61 per cent said seeing cleaners in public spaces makes them feel safety measures are being taken seriously and nearly half (48 per cent) agreed it reminds them to stay alert. A quarter of people said visible cleaning instilled a sense of trust in the environment and 27 per cent agreed it made them feel safe.

John McPherson, ABM UK managing director commented: "Crucially, 45 per cent of survey respondents agreed the visibility of cleaning in progress would encourage them to return to a built environment, whether that's an office space, shopping centre or airport.

"Covid-19 represents?a turning point?for?the facilities?services industry. In the past, it often went unnoticed but it now has national awareness and?represents a gateway?for the world to?reopen and stay?that way.

"As we continually adapt to changing restrictions and navigate the winter season, businesses that want to instil confidence in their customers need to?bring their cleaning and disinfection practices out for the public to see. It's about going beyond the hand sanitising stations and the two-metre markers - the conscious consumer wants to see proof of cleaners in action."


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