ECJ EUROPEAN Cleaning Journal

The Marcomms Heart To Heart is a new podcast series sharing PR and marketing advice for the cleaning and facilities management sector from successful directors and marcomms experts. Produced by UK-based communications agency Ceris Burns International, each episode will address the key elements of successful modern marketing campaigns.

Guests for the first series include Jeremy Rossall, head of marketing at Brightwell and Paul Beddows, sales director at Dawsongroup emc. The series also features Luke Quilter, co-founder and CEO of digital marketing and education agency Sleeping Giant Media.

Listeners will hear insights on issues including SEO, social media, PR in the digital age, why social media isn't going to replace the business website any time soon, GA4 - the next generation of analytics, international PR, internal and external marcomms tools.

For organisations deciding whether podcasts should become part of their marketing activity, guest Steve Austins, co-founder and director of Bengo Media, shares tips about creating compelling audio. Bengo has worked in partnership with Ceris Burns International to produce the series.

Ceris Burns said: "We know there is a huge appetite for accessible and compelling advice that will help businesses to grow and market their organisations successfully during these difficult economic times. We have some great guests lined up to share their first-hand experiences of how to build brands."

Visit www.marcommshearttoheart.co.uk to find out more.