ECJ EUROPEAN Cleaning Journal

UK and Europe janitorial and catering supplies provider Jangro has launched its new brand identity on the opening day of The Cleaning Show in London today.

This transformation, the company says, marks a significant milestone in its ambitious expansion strategy. The updated branding modernises the business' visual identity while underscoring its commitment to sustainability and innovation. The new brand identity - developed in partnership with creative agency Cogent - is designed to convey a bold and unique visual language, incorporating:

• ‘Starbursts' and ‘pings' of light, symbolising pristine cleanliness
• A dynamic ‘swoosh' in packaging design, capturing the motion of cleaning
• A fresh organic green as the primary brand colour, replacing the traditional blue and red, reflecting Jangro's dedication to sustainability
• A palette of bold, nature-inspired colours to enhance coordination and product recognition.

Joanne Gilliard, CEO of Jangro commented on the launch: "Our brand is more than just a logo or a colour palette - it's how we show who we are and what we stand for. At Jangro, we pride ourselves on being at the forefront of innovation in the cleaning and hygiene industry.

"This year, we wanted to make a bold statement with our branding - one that reflects our progressive approach and deep-rooted commitment to sustainability. Our new identity embodies these values perfectly."

Customers can expect to see Jangro's fresh branding - including the new signature green and luminous pings of light - rolled out across all products, packaging and marketing materials.