ECJ EUROPEAN Cleaning Journal

Worldwide cleaning association ISSA is to launch ISSA Cleaning & Hygiene Expo Australia, which will be held from May 9-10 2017 at the Melbourne Convention and Exhibition Centre in Melbourne, Australia.

This new launch is a result of the recent merger of the National Cleaning Suppliers’ Association (NCSA) into ISSA. Negotiations led to an agreement between Interpoint Events and Intermedia, owner of Inclean magazine and ISSA to consolidate and replace the previously competing AUSCLEAN Pulire and CleanScene shows in the region.

“This is perhaps the most significant marketing initiative in our Australian cleaning industry’s recent history,” commented ISSA Oceania council chairman Stuart Nicol. “Our industry has been crying out for a number of years for one dedicated event that addresses the needs of our audiences in this highly competitive and challenging environment.”

“It became clear to ISSA that many Australian cleaning and hygiene industry firms and their customers felt that having two competitive events was financially unsustainable, logistically unworkable, and didn’t deliver enough value,” said ISSA director of EMEA and Oceania Dianna Steinbach.

“Therefore we chose to pursue a partnership with Interpoint to more quickly deliver what the industry most needed. Now the industry can plan for one annual event that will rotate between the country’s two major cities of Melbourne and Sydney.”

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