Antibacterial paper towel launched in the US

3rd of December 2012
Antibacterial paper towel launched in the US

A new antibacterial hand towel that is claimed to kill 99.99 per cent of all residual bacteria on the hands has been launched on the US market.

The Cascades Antibacterial Paper Towel is said to minimise hand contamination by killing most harmful bacterial on the hands almost instantly.

"While this is a groundbreaking innovation, the Antibacterial Paper Towel makes good common sense," said Suzanne Blanchet, CEO of Canada-based Cascades Tissue Group. "It is a first-of-a-kind product that eliminates residual bacteria almost instantly. We believe the product will revolutionise the paper towel's role in proper hygiene regimes because of its efficacy and because it doesn't require a change of habits."

An active antibacterial ingredient on the towels is released as the hands are dried after washing, and this is said to carry on working for a period of 30 minutes. Cascades claims that this helps to reduce the risk of contamination when the hands come into contact with other people or with hard surfaces such as taps or doorknobs.

The towels, which are green in colour, are said to be made of 100 per cent recycled fibre. They are available in a range of formats and were initially launched in Canada where they have already won nine product innovation awards. Cascades Antibacterial Paper Towels were launched on the US market this autumn after having received the approval of the Food and Drug Administration.

Cascades is hoping the product will prove popular in the healthcare, food service, food processing and education sectors.



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