ECJ EUROPEAN Cleaning Journal

One in 10 UK households now owns a cleaning robot while a further one in seven aims to buy one this year.

And the youth market is driving this trend, according to Aviva's latest How We Live report. Aviva estimates that nearly one in five people in the UK aged 25 to 34 already owns a robot vacuum while a further one in four plans to purchase one in the next 12 months.

The report also reveals that 79 per cent of British homes feature at least one smart technology product, with smart speakers topping the list. This is followed by smart doorbells, cameras, lighting systems and thermostats.

"Smart homes are changing the way we live, offering convenience and security like never before," said Aviva senior underwriting manager Hannah Davidson.

The global robotic vacuum cleaner market is forecast to grow by 16.97 per cent during 2025-2033. Take-up of home technology in general is particularly high in the US with smart systems actively being used in nearly 70 million homes, according to Vacuum Wars.

"The rise of online sales has provided a huge boost for the robotic vacuum segment, with 61.1 per cent of US sales now being carried out on line," claims Vaccum Wars, which tracks market trends and reviews new products.

"Entry-level robots priced at a few hundred dollars have lowered barriers to adoption while tech-savvy buyers are relying on product reviews and influencer marketing to guide purchasing decisions.

"And with 66 per cent of US households owning pets, the convenience of daily automated hair and dander removal is a prime selling point for robot vacuums."