ECJ EUROPEAN Cleaning Journal

Kimberly-Clark Professional has launched a new initiative designed to address poor access to water and sanitation in the communities where it operates.

Water for Life is being rolled out to the entire corporation and will act as a platform to enable the company to collaborate with non-governmental organisations (NGOs) to deliver clean drinking water, adequate levels of sanitation and education on essential hygiene standards to people who need it most.

According to the United Nations about 700 million people in 43 countries worldwide suffer from water scarcity. Under Water for Life the Kimberly-Clark Corporation has pledged to participate in several water replenishment projects designed to return at least 200 million gallons of water every year to water-stressed communities around the globe over the next decade.

Projects are now underway in Colombia, Israel, India, the UK and Spain, with more set to follow in Brazil, El Salvador and France as Kimberly-Clark continues to engage with consumers and NGOs worldwide.

Lori Shaffer, sustainability manager at Kimberly-Clark Professional said: "Water is one of the planet's most precious resources and cannot be taken for granted. We understand our role in helping to preserve water and also the obligation we owe to the communities where we operate to help ensure they have access to clean and safe water supplies. Water for Life will help us achieve this."

For more information visit the website: www.kcprofessional.co.uk