ECJ EUROPEAN Cleaning Journal

Italian cleaning machine manufacturer Fimap has presented a new branding based on the new philosophy of the company - 'Affordable Cleaning'. This came about, explained ceo Massimiliano Ruffo, as a result of the demand for quality products which respect the environment, at an affordable price.

According to Ruffo: "'Affordable' means to give the right value to quality and to make a product affordable for both the manufacturer and the end user. Our work has led us to make our machines affordable when they are purchased and while they are being used."

Possible savings

The policy is not geared towards lowering prices but savings are possible because of developments which result in lower consumption and optimisation of all features. This also fits in with Fimap's sustainability strategy, added Ruffo. "Our aim is to reduce waste, consumption and pollution and with that in mind we have developed machines that ensure savings in detergent, water, noise pollution, energy and time."

www.fimap.com