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Manufacturers must understand customer needs
28th of September 2012 Article by Markus Asch
Markus Asch, vice chairman of the management board at cleaning equipment manufacturer Kärcher and president of EUnited Cleaning, writes his latest blog for the ECJ website. He discusses why manufacturers must work harder to understand their customers' needs before developing new products.
In economically difficult times, the companies that hold their ground are those that best know their customers and what th..
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