Customers to 'boycott businesses with poor hygiene reputation'

8th of March 2021
Customers to 'boycott businesses with poor hygiene reputation'

Almost two-thirds of British people (65.1 per cent) will boycott restaurants, bars, pubs or hotels with a poor reputation for hygiene and infection control. This comes as many businesses prepare to open their doors following the latest national lockdown measures.

That's according to research conducted by infection control specialist JLA, which also revealed that 87.6 per cent of people deem it important that a business does have a good reputation for infection control and hygiene. More than one in three (34 per cent) would never use offending businesses again, and they would also tell as many people as possible - via word of mouth and social media.

A further 33.6 per cent of the public admitted they are less likely to use a business with a poor reputation for infection control, with only 6.3 per cent of the population stating hygiene and infection control ratings are still not an issue for them.

Perhaps unsurprisingly, it was revealed that the events of 2020 have prompted a nationwide change in attitudes towards hygiene and infection control overall, with 77 per cent of the public holding greater concerns in this area than a year previously - attributing this change directly to COVID-19.

Four out of five customers (80.5 per cent) also report that tangible proof of businesses prioritising hygiene and customer safety, such as an industry accreditation mark, would be reassuring.

Ben Gujral, ceo at JLA commented: "The events of the past year have laid bare the potential consequences for companies that do not demonstrate the highest standards in infection control, as well as the growth opportunities for organisations that do invest what is needed now to reassure worried customers."

Click here for more information on the research findings.


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