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JD commits to carbon footprint targets |
 The chairman of JohnsonDiversey has made a new commitment to establish carbon foot printing of its product range. At a gathering of US ceos sponsored by the World Wildlife Fund (WWF) at the end of last year S Curtis Johnson explained that the new initiative will document the company's greenhouse gas (GHG) emissions and set targets for improvement.
"We’re going to blaze a trail that we expect others will follow in time," said Johnson. "By taking the important step of carbon foot printing, we are sending a clear message to our industry and our suppliers that the environmental impact of producing our products is an essential component of how we do business."
Johnson also emphasised the importance of changing the way industry views GHG emissions. "Treating greenhouse gas as a form of waste creates a sea change in the perspective of how to address climate change," said Johnson.
"Once industry begins to treat greenhouse gas emissions as waste, business enterprises can factor it into their profit models and calculate a return on investment that spurs the creative private-sector action that will make a huge difference in our emissions."
This new pledge concerning carbon foot printing follows JohnsonDiversey's recent pledge to triple its reduction of GHG emissions under the WWF Climate Savers scheme - one of 22 companies worldwide.
"The way we look at the world, environmental stewardship is a business imperative, not just a climate issue," Johnson said. "It’s not about being able to look ourselves in the mirror in the morning. For us, sustainability is a business model, not a buzz word. It’s a business model that drives economic value through greater efficiency and that creates goodwill in our people through greater responsibility to our planet."
www.johnsondiversey.com
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