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The move towards service-centric delivery
3rd of February 2015 Article by Peter Ankerstjerne
Peter Ankerstjerne, head of group marketing at global facilities services provider ISS, contributes his first blog to the ECJ website. He writes the transition towards service-centric delivery requires that FM providers focus on three elements: intangibility, customer integration and the heterogeneity of services.
Companies like Amazon spend very little time on traditional marketing and branding. Instead, they focus on dev..
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